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About Mimie Reed

Understated elegance with a focus on structural minimalism

The collection is a revival of sustainable luxury swim and resort wear inspired by the bygone eras with a twist: the feminine tailoring of the 1940s, the elegant designs of the 1930s and the powerful silhouettes of the 1950s. The collection is designed to accentuate the female figure, to fit every body shape and make you feel empowered and confident on your vacation.

Founded by Mimie Reed in London 2020. 

Our hats are handmade out of 100% straw whilst our sunglasses are made of bio acetate. This is a natural renewable, biodegradable alternative that is better for our ecosystem and environment, hand crafted with love in Italy.

Our swimwear is crafted from regenerated nylon made from Nylon waste, otherwise polluting the Earth. Transformed into your lifelong swimwear, it's exactly the same as brand new nylon and can be recycled, recreated and remoulded again and again.

When you’re buying a piece from our collection you’re not only investing in a high quality swimsuit that will last- you’re also helping us cleaning up the ocean and protect sea turtles entangled in ghost nets.

We’re passionate about giving back and proudly donate 3% of all purchases directly to the Olive Ridley sanctuary in the Maldives who are on a mission to protect sea turtles and their habitats through rescue and rehabilitation.

About me

I’ve always had a keen interest in fashion and design, with a particular eye for the golden era of 1950’s.  As a frequent traveller and sun seeker I have found myself the happiest by the beach. After launching my first line of formal daywear in 2017 I decided to create a line of classic swimwear and accessories.

I’m a firm believer of buying less but better and hope you will love my timeless designs as much as I do!