In today’s age, women are becoming increasingly conscious about their lifestyle choices, namely those related to fashion. It is not only the quality of garments that matters, but also the process of their creation, their longevity and their entire story. We can no longer make all the purchases we desire without educating ourselves on the consequences that face our planet and our future.

‘Sustainable fashion’ refers to methods that challenge the fashion industry’s traditional approach; pushing for change within the fashion system, with the intent of aiding our planet on an ecological and social level. The fashion industry makes for 8.1% of the world’s greenhouse gas emissions, and up to 35% of primary source micro plastics in the marine environment are from synthetic clothing. Additionally, less than 1% of the material used to produce clothing is recycled to produce new clothing. As more shocking information comes to light, it is evident that the fashion industry poses a dire effect on our environment. But it is not only nature that suffers - 77% of the UK’s 71 leading clothing retailers believe modern slavery has occurred in their supply chains.

Increased awareness on the subject has inspired businesses to embrace a sustainable approach, and consumers to refine their shopping habits - but nonetheless, adopting sustainable methods and figuring out how to do your part can be tricky in the initial stage. This is why we are providing some help for those who are trying to transition their wardrobe into a sustainable one:

- Shop from sustainable businesses


Choose ethical and sustainable businesses to purchase from. Research your favourite clothing providers to take a look at the values they believe in and causes they support, and pick those that use recycled materials or organic fabrics to produce their creations. 


- Support small businesses


Choosing to shop from small businesses often means that you can expect a more ‘quality over quantity’ approach, as well as a higher level of care for the product and details. The supply chain tends to be more controlled and looked after, while small businesses also have a great impact on the economy. Interestingly, the SBA revealed that since 1990, big businesses cut down on 4 million jobs, while small businesses added 8 million jobs. 



Here at Mimie Reed Swim and Resort, we personally allocate a great deal of effort towards creating as much of a sustainable industry as possible. Our main swimwear material is made from regenerated ocean waste, specifically recycled ghost nets. We’re also very passionate about giving back, and donate 3% of all purchases directly to the Olive Ridley sanctuary in the Maldives, which rescues marine turtles entangled in ghost nets and provides them with rehabilitation and veterinary care! 


- Choose quality pieces


Perhaps the most significant point of all, attempting to adopt a sustainable approach will be rendered futile if one continues to purchase multiple items for one-time use, especially when chosen simply for a short-lived trend. Pick classic items that can be reworn and restyled time and time again, as well as pieces that have their own story and meaning. Our brand amplifies this effort by creating pieces of a timeless silhouette, and within a sophisticated colour palette that can be styled with numerous items. 



More importantly, we create a limited number of hats that are handmade using 100% straw, as well as sunglasses from bio acetate, which is made with plasticisers from renewable sources rather than oil-based ones. By changing these chemicals into biodegradable plasticisers, the entire material becomes plant based, can break down, and as a result is better for our planet. They are also hand-crafted in a small manufacturer in Italy that we are very proud to work with!


- Adopt a minimal approach


Choosing to step back from making frivolous purchases will aid your sustainability journey greatly. Think about the pieces you truly want and aim to own less. A great practice is getting rid of one item for every new one you buy. That old item can be donated, or gifted to a person who would make better use of it. 


- Opt for second hand clothing


Second hand clothing is not only unique, but also helps our planet as the pieces already exist and purchasing them does not encourage the mass-produced creation of new ones. Find a good few vintage stores that match your style, and you will be amazed at what a little bit of creativity can help you put together.